WE Boardroom: Sales Leadership & Business Growth Insights
May 19, 2026Dubai, UAE — WE Global Network recently hosted another impactful edition of WE Boardroom, bringing together women-led SME founders for a closed-door strategic discussion with Jithin Roy, Vice President at Orient Insurance PJSC, as well as a creative writer and published author.
The session took place at Black Swan Business Centre, the official venue partner for WE Boardroom, and was supported by Gourmet Partner Munchiks Bakery, founded by WE Global Network member Belinda Ekta Vincent.
Designed as an intimate, discussion-led experience, WE Boardroom continues to create meaningful dialogue between SME founders and senior corporate leaders operating in the UAE.
Deep Conversations on Sales Leadership and Team Building
A major focus of the session revolved around sales leadership and managing high-performing teams.
Drawing from his experience leading a team of more than 20 sales professionals and consistently driving corporate sales targets, Jithin shared practical insights on:
- Recruiting the right sales talent
- Building accountability within teams
- Creating systems that support consistent performance
- Managing motivation and team culture
The discussion resonated strongly with founders currently scaling their own businesses and navigating the challenges of building sustainable sales structures.
Building Systems for Sustainable Growth
Another key takeaway from the session was the importance of creating systems and processes within businesses.
The conversation explored:
- Why businesses cannot scale through founder dependency alone
- The role of systems in improving consistency and efficiency
- How operational structure supports long-term growth
Members engaged in candid discussions around balancing flexibility with structure — a common challenge faced by growing SMEs.
Leadership, Values, and Career Journey
Beyond business strategy, the session also touched on leadership principles and personal growth.
Jithin shared reflections from his professional journey, discussing the values and principles that have guided his career progression. The discussion emphasised the importance of:
- Integrity in leadership
- Long-term thinking
- Consistency and discipline
- Relationship-building over transactional networking
Participants described the session as both insightful and highly relatable, particularly because of the openness and practical nature of the conversations.
From Corporate Leadership to Creative Writing
Adding another dimension to the discussion was Jithin’s journey as a published author and creative writer — highlighting the balance between corporate leadership and personal passion projects.
The session reinforced that leadership is not defined solely by titles or numbers, but also by creativity, perspective, and the ability to communicate ideas meaningfully.
His book is available here:
View on Amazon
SME Leaders and Founders in Attendance
The boardroom brought together a diverse mix of SME founders and professionals from multiple industries, including:
- Sushmitha Suresh – Co-Founder, Artara
- Radha Devi Vasudhevan – Co-Founder, Artara
- Belinda Ekta Vincent – Founder, Munchiks Bakery
- Geena George – Client Relationship Manager, Eagle Nest Pest Control Services
- Dr Dinta Varghese – Founder, Terra Mystique Naturals
- Sonu Thomas – Head of Operations & Projects, Cognitive Global
The close-knit nature of the room encouraged genuine exchange, allowing participants to openly discuss leadership, hiring, systems, growth challenges, and scaling strategies.
Strengthening the SME–Corporate Ecosystem
WE Boardroom continues to serve as a platform that bridges the gap between SMEs and corporates through structured, high-value dialogue.
By creating access to experienced corporate leaders across industries, WE Global Network is fostering an ecosystem where founders can learn directly from real-world leadership journeys and operational expertise.
About WE Boardroom
WE Boardroom is a private, members-only initiative by WE Global Network, designed to connect women-led SMEs with senior corporate leaders through curated, closed-door discussions. Sessions are intentionally limited in size to encourage meaningful engagement and strategic exchange.
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Join WE Global Network
WE Global Network is a premium, women-only business community for established and scaling entrepreneurs, founders and CEOs. Through curated networking events, international delegations and strategic collaborations, we connect you with the people, opportunities and insights to grow across markets. If youβre leading a serious, growth-focused business and want to be in a room of women who think as big as you do, this is your circle.
