WE Connect Dubai Hosts Sarah Jones for Insightful Discussion on Scaling, Pricing, and Corporate Growth
Apr 09, 2026WE Global Network hosted its latest WE Connect Dubai session on April 8, 2026, featuring Sarah Jones, CEO & Co-Founder of RAYNE, as the guest speaker for an engaging and insight-driven discussion with the community.
The session brought together 40+ women entrepreneurs and business owners, who attended despite the ongoing regional uncertainties—reflecting the community’s commitment to learning, connection, and business growth.
A Conversation Focused on Real Business Challenges
The session was structured as an interactive panel discussion, followed by audience Q&A, covering key areas relevant to founders and business owners today.
A major part of the conversation focused on the transition from B2C to B2B business models, drawing from Sarah’s journey from building Sprii, an e-commerce platform, to leading RAYNE, a business that works closely with corporates and government entities.
The discussion explored the differences between scaling consumer-driven businesses versus service-based corporate models, and what founders should consider when expanding or shifting between these approaches.
Pricing and Value Positioning
The session also addressed pricing challenges faced by SMEs, particularly the tendency to underprice services. The conversation emphasized the importance of confidence, positioning, and clearly communicating value—especially when working with larger organizations.
Entering Corporate and Government Ecosystems
Aligned with WE Global Network’s mission, a significant part of the discussion focused on how SMEs can begin working with corporates and government entities.
Key insights included:
- Building credibility before outreach
- Understanding what large organizations look for in service providers
- The importance of consistency, structure, and reliability
- Realistic timelines and expectations when entering these ecosystems
Strong Turnout and Community Participation
The event saw participation from over 40 women entrepreneurs, demonstrating strong engagement from the community even during a period of regional uncertainty.
Adding to the experience, six business owners showcased their brands through dedicated display stalls, creating additional visibility and opportunities for collaboration within the room.
Participating Display Stalls:
Networking and Meaningful Connections
The session concluded with open networking, where members engaged in deeper conversations, explored collaborations, and strengthened relationships within the community.
As with previous WE Connect Dubai sessions, the focus remained on meaningful, high-quality interactions rather than transactional networking—creating space for genuine connections and long-term opportunities.
Member Feedback
The session received strong positive feedback from attendees, highlighting the relevance of the topics and the practical insights shared.
Member Testimonials:
“It was an amazing day indeed so nice to meet few of the members again”
— Pavithra Celine Trinidad , Enrichventures
“Thank you @â¨Bilna Sandeep-Business Coach⊠for todays event. It just felt like no one is alone and all of us have the hope that things will get better.
See you all soon.
To all those who were not able to make it today; we are all together in this and meeting each other just levels up our motivation and hopes”—Tabinda, Seasons 360 boutique
Visitor Testimonials :
“Thank you soo
Much for having me over and introducing me to such successful entrepreneurs- go getters! It was a room full of energy!”
— Jessica Asher, Socioholics
Continuing the Conversation
The session reinforced WE Global Network’s commitment to creating platforms where founders and business owners can learn, connect, and grow through real conversations and shared experiences.
With a consistent focus on bridging SMEs with corporates and enabling meaningful collaborations, WE Connect Dubai continues to serve as a space for practical insights and long-term business relationships.
Join WE Global Network
WE Global Network is a premium, women-only business community for established and scaling entrepreneurs, founders and CEOs. Through curated networking events, international delegations and strategic collaborations, we connect you with the people, opportunities and insights to grow across markets. If youâre leading a serious, growth-focused business and want to be in a room of women who think as big as you do, this is your circle.
