Why 10x Is Easier Than 2x Is the Perfect Mindset Shift for Women Entrepreneurs in the UAE

As a woman entrepreneur in the UAE, juggling responsibilities can feel like a constant balancing act. From managing family commitments to scaling a business, the demands on our time and energy are high. For years, I believed success was about working harder and pushing through with all I had, like aiming for “2x” growth one step at a time.

But then, I came across the book 10x Is Easier Than 2x, and it shifted my entire approach.

Why 10x Thinking Reshaped My Journey

The core idea in 10x Is Easier Than 2x is that aiming for 10x growth isn’t about working 10 times harder, but about thinking 10 times bigger. Instead of tweaking a few things to make incremental progress, it’s about asking, “What would this look like if I truly reimagined it?” That question pushed me to step outside the comfortable limits I’d set for myself. I had to stop tweaking the how and start envisioning the why and what if.

How This Applies to Women Entrepreneurs

In Homepreneurs Club, we talk a lot about the unique challenges women face in entrepreneurship—balancing societal expectations, managing businesses with limited resources, and working through imposter syndrome. But what if, instead of pushing to improve in small steps, we gave ourselves permission to think on a larger scale?

When I applied 10x thinking, I didn’t see my path in terms of pushing my limits just a bit further. I saw it as an opportunity to redefine the path altogether. That’s when I began focusing not on managing every task but on building a team and system that could scale. This shift helped me move from “doing it all” to “leading the way.” Suddenly, the dream of helping women entrepreneurs across the UAE didn’t seem so distant.

How 10x Thinking Can Help You, Too

Here are three key lessons from 10x Is Easier Than 2x that every woman entrepreneur should consider:

1. Let Go to Grow: 10x thinking isn’t about doing more—it’s about doing what’s most impactful. For us, that means learning to let go of tasks that keep us busy but don’t move the needle. By delegating, we open ourselves up to focus on what truly matters, like strategic growth or scaling our impact.

2. Think Beyond Resources: Often, we assume we’re limited by time, money, or expertise. But what if those limitations are actually opportunities? 10x thinking encourages us to ask, “How can I make this happen with what I have?” When I started Homepreneurs Club, I didn’t have an extensive budget or a large team. But I had a vision and a network of supportive women. That vision gave rise to a thriving community.

3. Surround Yourself with People Who Dream Big: One of the biggest gifts I’ve gained through 10x thinking is realizing that big dreams need big support. Building Homepreneurs Club was only possible because I surrounded myself with other women who believed in their own potential. Together, we’re each other’s 10x multiplier.

How 10x Has Changed My Own Path

Today, I lead several ventures and wear multiple hats, but I’ve stopped measuring success by how hard I work or how much I can manage on my own. For the women entrepreneurs in UAE reading this, I want you to know that you don’t have to settle for small steps if you’re willing to think bigger. 10x thinking has given me the freedom to dream beyond what I once thought possible—and to bring that vision to life.

So here’s my message to you: Let’s stop limiting ourselves to “what’s realistic” and start building toward “what’s truly possible.”

And for those of you who are yet to grab the book, grab it here - 

About the Author:

Bilna Sandeep is the founder of Homepreneurs Club, a thriving community that supports and empowers women entrepreneurs in the UAE to scale their businesses. She’s also the force behind Built Market Lab, a construction-specialized marketing agency, and Maven, a Project Management and Cost Consulting firm. Through her work, Bilna is dedicated to helping women entrepreneurs and industry leaders achieve extraordinary growth. Connect with her on Instagram or LinkedIn to learn more about her journey and ventures.

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